Pacifico
Only Gold
Picture yourself on a beach. Now tell me – are you content escaping the moment, to see your dreams come true only in your mind? Those who drink Pacifico don’t stop until they’re holding greatness in their hands, not in their head. Gold is the standard, and it’s only gold from here on out.
Everything We Touch
Before unveiling their new campaign, Pacifico will dip all their existing billboards in Gold.
Raise the Bar
Pacifico may have found their liquid gold, but the search for more never dies.
Since Pacifico refuses to settle, of course they have to rebrand themselves to be the best they’ve ever been.
GOAT of the Games
Pacifico is giving all X Games Gold medal winners a solid gold snowboard or pair of skis.
Quest for Gold
One of Pacifico’s golden billboards will have a puzzle that when solved, reveals a hidden QR Code.
The first ten people to solve the puzzle can sign up for Pacifico’s Quest for Gold Reality Show…
…where they will compete in a race across America
for a shot at the ultimate treasure: 500K in gold, and an all-inclusive trip to Mexico City.
Only Gold
Pacifico is partnering with Netflix to create the Film of the year with the best cast out there — the last three winners of the Best Actor and Actress Oscars. Directed by the one and only, Christopher Nolan.